At a family party, I visited with my Gen X cousin who works for a major software company in Seattle. She said that she loves her job as a marketing strategist. Then she mentioned that she has had three bosses in 24 months. That is a red flag and she knows it. She also shared that her boss does not seem to be on board with the new bosses’ agenda. I asked how she is preparing for the next opportunity, just in case things do not work out. She said she had not given it any thought.
I shared five successful tips that have proven successful for my clients:
1) Help the Boss Succeed – set up a coffee meeting with your boss and ask him / her how you can support their success. Be prepared by researching them on LinkedIn and google. Create a list of your key accomplishments that you have top of mind, so that you can be clear about your accomplishments as they relate to the discussed strategies. (See the key accomplishments prep sample template document, you don’t share this document with the boss – it’s a tool for you – unless it’s for your review.).
CLIENT SUCCESS: My Controller client wanted to move into a CFO or VP Finance role. He met with his boss and asked how he could support her success. She was seeking M&A strategy advice for a large retail acquisition. My client had created and implemented M&A strategy for multi-unit retail locations and because the boss was new, she did not know he had those skills. Within three months, my client was promoted to a VP Finance role on the executive team leading the M&A strategy.
2) Meet Up with New Colleagues (regularly) – set up coffee / lunch / walking meetings with colleagues in your department and connect with them on LinkedIn. Get to know them on a personal basis and find some work and personal things in common. Visit their LinkedIn profile and send them a personalized message before the meeting. Like, comment or share something that they posted. You will make more meaningful and lasting connections this way. Put a reminder on your calendar to do this a least once a week.
CLIENT SUCCESS (mine): I was always interested in corporate wellness. I was working on Channel Marketing programs and I reached out to my colleague in our San Francisco office, Christy Consler, who I had heard was doing initial strategy work around employee wellness. Christy was wicked smart, kind, and collaborative. She suggested that I talk to her boss and learn more. He agreed and Christy and I co-developed the first wellness program, with our amazing team. The solution and technology was sold to Steve Case, founder of AOL, who started Revolution Health. (I was then out of a job, but because of my network and leveraging LinkedIn, I was found for another job in 2 months.)
3) Get Known Outside Your Department – introduce yourself to colleagues in other departments that you may be interested in working. Take them to lunch and see they are working on that is interesting and new. Be curious about them and then invite them to LinkedIn and keep in touch – and keep you in mind.
CLIENT SUCCESS – A sales client asked the VP HR if she would be willing to do an informational interview and they had a nice visit. Shortly after that, a new Sales Leadership role as posted in another division the VP HR immediately thought of my client – he got the job. (See informational interview questions)
Informational Interview Questions for Exploring a Career Change
- What are your specific responsibilities?
- How is your time divided? How much is spent with people?
- How would you describe the work environment?
- What do you find most satisfying in your job?
- What’s the one thing you wish you could change about your job?
- Where would you like to go from here?
- What kind of person makes a good paralegal?
- What are the skills required and experience required?
- Are these skills transferable to other types of roles?
- How do you acquire these?
- Who typically hires?
- If this is the job I want to pursue, how do you recommend I best market myself – what would be to my advantage or disadvantage?
- What should be emphasized in my resume?
- What steps should I start taking to make this transition most effectively?
- Is there anyone else you recommend I talk to about this?
- What can I do to assist you?
4) Take on Bonus Projects – let your boss know that you would like to learn new skills and ask them if they would be on the lookout for projects that you could take part in. Ask your boss to support you for the role so you can showcase your skills and learn new skills. (This makes the boss look good, too.) Add these projects to the new Projects area on LinkedIn and include your teammates. They’ll get a message that you gave them a ‘shout out’ and they can add this to their profile, too. My brother, Joe, called these “extra credit” projects and he taught his son, Andrew to this all through high school. It worked great for him as he got many great recommendations from his teachers. (Example of project below. Gen Y loves this!)
CLIENT SUCCESS: A marketing analyst took on a bonus project that allowed her the opportunity to travel with the team to Australia to present data for the bonus project. She connected with all of the people she met on the project, including those in Australia and was offered a job in the Australia office.
5) Volunteer: Participate in projects that the companies support. Take on a leadership role with the charity project; get known in both the company and in the non-profit community. There are over 80,000 volunteer jobs on LinkedIn – visit: https://www.linkedin.com/vsearch/j?orig=JSHP&keywords=volunteer&distance=50&locationType=I&countryCode=us&trk=two_box_geo_fill
CLIENT SUCCESS: One client volunteered for the United Way employee fundraising event and two years later, they invited him to be an Executive on Loan. He now is a non-profile Executive Director and loves his transition.
THE REST OF THE STORY – Oh, back to my cousin – she took my advice. She met with her boss, who agreed to give her an opportunity to take on a bonus project. She will present to a sales team in London next week. She has already looked up her colleagues in London on LinkedIn and has connected with them. She has three early coffee meetings with them and she will be interviewing them on how she can support their success.
Maybe at the next family meeting she will share with me that she is moving to London. Stay tuned.
Please share your ideas and successes to get ready for the next opportunity.
To an abundant year, my friends,
Read other posts at: www.linkedin.com/in/annepryor
Join our LinkedIn Group: https://www.linkedin.com/groups/2261566
Personal Brand and LinkedIn Camp: February 18-20, 2016
I consider LinkedIn to be a Flashing Digital Billboard that I change every Sunday at 3:30. I call this changing my oil.
A resume is an historical document highlighting past jobs, achievements, education, and community involvement.
As a futurist and strategist, career coach and LinkedIn specialist, I teach my clients how to leverage LI to get what they want going forward, not to get what they have always had.
Having written over 7,000 successful LinkedIn profiles for job search and business development clients, here are my tips for making a LinkedIn profile Look Great and Be Found for success, differently from a resume:
1) Know Your Goals – the first and most important tip is to understand the purpose of your LinkedIn profile and the goals for being on this tool. My clients must complete my workbook with many questions that help them discern their goals. Here are seven important questions:
2) Look Great – In Europe, the Vita / resume includes a photo, in the USA a resume does not include a photo. On LinkedIn, a photograph is important as this is a social media tool and people want to know that the profile owner is real, authentic, and genuine. Be sure to get a professional head shot for your LinkedIn profile. (I do not even click on profiles without photos).
ANNE’S EXPERT TIP: Do not use a selfie for the LinkedIn profile.
3) Know Your Branding – Take time to unearth and understand your brand and communicate that in the Professional Headline area on LinkedIn, under your name. This area allows for 120 characters – start with the title that you desire, your brand statement and the industries that you desire. This area is high in search engine optimization.
Headline Example: Technical Project Manager that Every Engineer Loves to Work With in Electric or Industrial Manufacturing. This headline got my client found for a great job within four weeks.
ANNE’S EXPERT TIP: I change my headline based on what I desire, adding and removing keywords, titles, and industries that I am targeting. My branding remains consistent but the keywords may change based on the jobs or industries that I am targeting – i.e. LinkedIn Trainer, Sales Coach | Attorneys Look Great, Be Found, Get Know and Make Meaningful Business Connections. By adding the word ‘Attorneys’ I got two new law firm clients, as the found me on LinkedIn.
4) Be Aspirational – In your Summary area, which has a 2000 character limit, make sure that there are at least 50 keywords. If you are seeking a job and are unemployed start the first two lines (50 characters) with the job title that you are seeking and your contact information. This way recruiters can easily reach out to you. In the Summary let people know what you desire, what your goals are and what you have accomplished. Here are few samples of successful Summary samples that I share, from the Forbes article by William Arruda.
ANNE’S EXPERT TIP: if you are employed, DO NOT say that you are desperately seeking new opportunities.
5) Summarize Achievements in the Experience Section – Do not just copy and paste your resume into the Experience area. I coach my clients to create their accomplishments and rank them based on what they want to do in the future.
Next, study job descriptions that you are targeting and make certain to plant those keywords or requirements from those job descriptions in the Experience Description area.
I coach clients to use my ‘frosting and cupcake’ formatting. That means to create a headline for key accomplishment that quickly tells the story with keywords. This is important because when you apply for a job through LinkedIn or download your LinkedIn profile into an online resume format then the formatting is very easy to read and the keywords stand out. Example:
CREATED STRATEGY TO LAUNCH NEW REVENUE STREAMS
- Created $25 million dollar business – launched the in-store experience, procedures, tools and measurements for the initial launch of in-store gaming software trade-in.
- Developed the sales plan, trainings and tools that supported entry into selling eReaders in-store and online which is now a $60 million business.
ANNE’S EXPERT TIP: Never use the words ‘Responsible for’ in the Experience section. Recruiters want to know what you have achieved and not what the responsibilities were. Always put past job accomplishments in past tense.
6) Highlight Successes – There are many new areas on LinkedIn where you can display your experience. Begin adding the Volunteer, Honors and Awards, Publications, Organizations, Certifications, Courses and other sections to the profile.
ANNE’S EXPERT TIP: Each Sunday when I change my oil, I add a new keyword to the Interest area on LinkedIn. This area is high in search engine optimization and I use it as my ‘secret sauce’ to help get picked up in searches. I have hundreds of client success stories about clients who added a new keyword and were quickly found for a great job.
7) Show Your Stuff – In the new media-rich formatting area in the LinkedIn Summary, Experience and Education sections, you can add links, videos, PPT, PDFs or photos. If you do not have any of these, then create some visuals.
Visit www.linkedin.com/in/annepryor to view many media-rich format suggestions. With one client, we created a PPT slide showing how he has been successful in creating business analytics. This visual got him noticed by a potential employer.
ANNE’S EXPERT TIP: You can also create visual resumes to put in this area using tools such as www.branded.me, www.resume.linkedinlabs.com, or by creating a resume on your Pinterest and adding that account (see www.pinterest.com/annepryor).
8) Flaunt Your Skills – The Skills and Endorsements area is important on LinkedIn. Add up to 50 skills and make certain that the top 10 skills get the most endorsements and that they are in the top 10 slots. Get at least 12 Endorsements. Give to receive! You can move these around now by clicking ‘Manage skills’ and then clicking on the skill and dragging it to a new position.
ANNE’S EXPERT TIP: Every Sunday I remove skills that I no longer want to show and add a new skill that I have found on other expert’s profiles or that are in job descriptions. If I do not have that skill, I visit www.lynda.com (LinkedIn owns this company) and take a tutorial about that skill and I add that word to my Interest area.
9) Recommend Others First – Give recommendations to former bosses, co-workers, staff, and vendors. Give three recommendations per week and watch how many you receive back. Recommendations are important as recruiters, HR and hiring managers want to understand your character.
ANNE’S EXPERT TIP: Always highlight their brand attributes and accomplishments in the first 6 words of a recommendation. This is all people can see on a LinkedIn profile and it is all they notice.
10) Invite Top Influencers – Once you have your profile Looking Great, invite your top peeps to your network. Get your targeted list of industries (I call them HUBS) then the top 66 people that refer business to you and that you refer business to.
ANNE’S EXPERT TIP: Always add a personal message when inviting people to LinkedIn. My five step process: 1) say where you knew them from 2) give them a complement or a connection point, 3) invite them to connect, 4) ask what you can be on the lookout for them, 5) sign off with your brand statement, name, phone, and twitter handle (LinkedIn does not allow you to add a URL on the Invitation message prior to connecting).
To you success, my friends,
Anne Pryor is a Universal Connector, Recognized as a Top 10 LinkedIn Trainer in the World, Certified Online Brand Specialist, Future Mapper and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. See her other blog posts at www.linkedin.com/in/annepryor, www.MeaningfulConnections.com or contact her at email@example.com, @annepryor
Every client has a unique objective from finding a new job to getting a promotion to wanting more speaking engagements to launching a book to selling more software to enhancing the company brand for possible investor attraction to finding more meaning in their life.Whatever the desire, working to put together a targeted strategy leveraging LinkedIn is the key.
Here are three success stories that happened this week. One for job search, one for business development and one for thought leadership that resulted in a great job. I am so grateful to work with amazing clients. (All names and locations have been changed).
1. Steve, my client from LA, was recently out of work and wanted to secure a VP of Sales leadership role in Health IT. He had been a sales executive in top performing companies where he helped his customers gain strategic, actionable insights in revenue management.
He did not have a branded LinkedIn profile and he did not know how to leverage it. His photo was too casual and he didn’t have hiring manager connections in clinics or hospitals, which is where he wanted to target.
Four hours after creating a branded LinkedIn profile Stephen got emails from 11 recruiters in the exact targeted field that he wanted. He accepted a VP Sales job within 3 weeks in a health technology company calling on hospitals and clinics. He loves his new work and accomplished his goal.
After landing the sales position, we worked together and re-framed his LinkedIn profile to ‘talk to’ prospective customers. I taught him how to leverage the search functions on LinkedIn for sales success. Good things happened!
TOP TIPS FOR BEING FOUND:
- Project the right images – get a professional head shot – now he looked like a VP of Sales. Leverage the NEW banner image to ensure it represents your brand. Click here for tips to creating a banner.
- Know your brand – know what happens because of you and highlight the three things that he wanted to be known for and wrote a Summary featuring those ‘super powers’ as my business partner Kathleen Crandall, calls them.
- Keywords are key – understand the keywords that your buyers or hiring managers use to search for someone like you. See job descriptions, company websites, Onetonline.org, Google Keywords and other people’s profiles.
- ‘Change your oil’ – I add new keywords each Sunday at 3:30 pm when I ‘change my oil’ on LinkedIn. This keeps my profile fresh and gets my profile coming up in new searches.
- Know your target audience – think about 5 industries that you want to target, find 40 companies in each industry and the targeted titles of the people buy, or hire you. Build your profile to share what you can do for them.
2. Jim is a recruiter targeting the financial industry, seeking top candidates for his great company. He had been using LinkedIn for 10 years and he was open to my suggestions. After asking his about his top 5 industries, he realized that there was a new category called ‘social entrepreneurs’. We added ‘social entrepreneurs to his Professional Headline, Contact Info and in his Summary.
That night, Jeff emailed me that he had a ‘social entrepreneur’ who he had emailed six weeks earlier reach out to him on LinkedIn. They have set up an interview to meet next week. TIP: Keywords are Key! Know what you desire.
3. Barbara is a strategy leader and an executive client from a Fortune 500 company. After leaving her role she had a desire to serve as a adjunct faculty at a prestigious University and lead strategy for a global firm. After creating a branded profile, the next step was to Get Known.
We created a strategy for her to leverage the new LinkedIn long form post, or Publishers Platform. I challenged her to ‘write her book’, 8-12 chapters, that we could then leverage in the posts. She wrote a comprehensive post that received over 3,000 views. Because of this post, she was found be a prestigious University where she is now a Adjunct Faculty. In addition, she was noticed by the head of a company where she’ll now be leading strategy. She met all of her goals and three weeks after she lands her job we will meet again to adjust her strategy for her new role, as it includes some business development.
- 20% Creating Content 80% Sharing Content
- Write long posts (2,000 words)
- Use neutral title (How to.., X Steps to…)
- Use 4-6 images (check sources)
- Provide valuable information
- Use sub-headlines, bullets (make it easy to read)
- Post: Thursday, Sunday, Tuesday (in that order)
- Create a series of posts and tell them at the top: “Note: This is part 7 of 8 in the “Becoming a ‘Leader of Strategy’” series. The views I express here are my own.”
- End with your bio
- Add a call to action or additional links to other blog posts
- Use back links to other popular sites or people
What good things do you want to happen? Let’s come up with your strategy to Look Great, Get Found, Be Known and Making Meaningful Connections for Good!
Be well, my friends,
LET’S MEET – JOIN ME IN PERSON TO SHARE YOUR SUCCESSES!
LIVE EVENT: I will be sharing great success stories and providing practical and actionable tips and insights at the Unleash Your Inner Rockstar Mastermind Event on August 12, 2015 in Minneapolis with nationally known authors including Dina Simon,Carr Hagerman (the famous Rat Catcher from the Renaissance Festival), Deirdre Van Nest, and Cathy Paper. I’d love to see you there.
FALL 2015 DEVELOPMENT and LEADERSHIP RETREATS:
Lifting Up Leadership Retreat at The Collaborative Leadership Center at Sugar Lake Lodge, September 20-22, 2015
Personal Brand and LinkedIn Camp at the Collaborative Leadership Center at Sugar Lake Lodge, October 25-27, 2015
Anne Pryor is a Universal Connector, LinkedIn Trainer, Certified Online Brand Specialist, Future Mapper and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. Meaningful Connections is a collaborative partner of theCollaborative Leadership Center at Sugar Lake Lodge, Grand Rapids, MN. See her other blog posts at: www.MeaningfulConnections.com or contact her at firstname.lastname@example.org.
How to get a great job + life leveraging Match.com and LinkedIn
A client called me seeking my coaching help for a new life. She had been divorced for over a year, her job was only okay, and the cold weather and lack of sunshine was bumming her out. She was ready for a new life. Have you ever felt that way?
Below is the real life case study of how my client found a dream life, new love, and great job in Hawaii.
4 STEPS TO A NEW LIFE:
GET READY :: READINESS ASSESSMENT – after answering a series of questions, she realized that she really wanted to create a new life. Can you answer these questions?
- Are you self-aware?
- What are people coming to you for?
- Who are you?
- Where do you want to go?
- What three things do you desire to be known for? (Kathleen Crandall’s question)
- What happens because of you? (Kathleen Crandall’s question)
- Who do you want to find?
- Who do you want to find you?
- How do you want to be found?
LOOK GREAT :: BUILD YOUR MARKETING TOOLS
- Build a great resume – I restructured my client’s resume, as she wanted to move into a palliative care, hospice position, from nursing.
- Build online profiles – I created her www.LinkedIn.com profile, she got a beautiful new headshot, researched, and connected with HR and Palliative Care and Hospice Directors in Hawaii.
- Leverge www.Match.com – I created a targeted profile, researched ‘partner’ options in Oahu and Maui, and started conversations with six kind and compassionate people in her respective areas.
- Build ‘lifestyle online profiles’ – a created a www.About.me website, this is a personal portal where we showed photos of her with her dog providing Emotional Therapy support at nursing homes, gardening images, and my client running – all photos representing her hobbies, and showing her love of the outdoors.
MAKE THE MOVE :: DO YOUR RESEARCH, VISIT THE LOCATION
- My client booked the trip to Hawaii, at a targeted time, and began preparing and researching options.
- We visited www.LinkedIn.com and www.meetup.com and looked up Hawaii Palliative Care Groups, Hospice Groups, Hospice Associations and she joined some of these groups.
- She researched the Group owners and connected with them on LinkedIn and on Match.com. (She got referrals from people that she knew who were connected to them. She did thorough research on the people before meeting them)
- She researched LinkedIn Companies and found 13 Hospice companies in Oahu and three in Maui and she researched their company pages and found the hiring managers and HR representatives.
- She researched jobs on Linkedin, www.indeed.com and www.hospicejobs.com and she set up Google alerts. She noticed keywords in the job descriptions and each week updated her LinkedIn profile and resume, prior to applying for jobs.
- She began conversations with six people through LinkedIn and Match.com and let them know that she would be visiting Hawaii. She set up coffee meetings with them. She even asked them if they might know ‘hiring managers’, which they did.
- Prior to leaving for Hawaii, she set up four interviews, three on Oahu, and one on Maui. She also found out that the Hospice Association was meeting on the Thursday, when she would be there, so she planned to attend with one of the people she had met through Match.com. One of the www.Match.com friends even invited to on an afternoon whale-watching event in Maui.
A TRIP OF A LIFETIME :: BE PREPARED
- During the trip, her new friends met her for coffee and decided to drive her to the hospice companies for her interviews. The new friend even sat in on the interviews. (I would not have recommended this but it turned out to be a real blessing).
After the last interview, she was offered the job. The hiring manager said that many people from the Mainland that want to come to Hawaii do not stay because they do not have a support system. Bringing a friend, from the Island, to the interview showed that she had a support system and it made her a better candidate.
When my client returned home, she began preparing for her move to Hawaii. She even got her dog ready by getting him certified as a Service Therapy Dog so that he could fly on the airplane with her.
My client and her dog are loving the good life in Hawaii.
Everything is possible! What are you waiting for, my friends?
Anne Pryor is know as a Universal Connector (she creates strategies to and faciliates connections for anyone to connect with anything or anyone that they desire in the Universe), LinkedIn Trainer, Certified Online Brand Specialist, Future Mapper, Career Coach, and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. Meaningful Connections is a collaborative partner of the Collaborative Leadership Center at Sugar Lake Lodge, Grand Rapids, MN. See her other blog posts at: www.MeaningfulConnections.com.