by Anne Pryor
As a former Director of Marketing with Lifetouch, the world’s premier photographers of portrait memories, I have some expertise in eyeing a professional looking, attractive portrait. Here are some tips that I recommend:
Be Happy – Your state of mind matters. Feel good about yourself. TIP: Practice smiling, yep, you may not have done it in a while, so check out your smile in the mirror. Do you look better with or without teeth showing? I look better showing teeth showing, so I’ve been told. I actually laughed for one minute while sitting in my car in the parking lot before my portrait appointment. It put me in a great state of mind.
Be Comfortable, Current and Polished – What you wear matters. Does it portray the brand image that represents what you want to be known for, as my business partner, Kathleen Crandall would say? TIPS: It’s best to stay away from stripes, checks, plaids and busy prints in photos. Get a make-over if needed. Update your glasses, hairstyle and make up before the session. Check magazines for the latest styles. (I just visited ReVamp Salon Spa, Christopher Hopkin’s salon, in Minneapolis for tips on how to use make-up the right way for my face shape and age. Yep, I’d been doing it wrong from some 50 years! Christopher is my high school classmate and a make-over expert.)
Be Approachable – Close up head shots are great for the small space on LinkedIn. I suggest having the photographer also take a head and shoulder photo so that you have room to crop. (In case you have a large nose like I do and want to pull the shot back a bit.) TIP: Also, the background should complement your coloring and not be distracting.
Be Engaging – You look most engaged if you’re looking at the viewer; eyes toward the camera, and if you’re turned towards the copy on the page. Since LinkedIn changes the placement of the photo on the profile from time to time, I suggest posing left facing, right facing and straight on. (Most people like one side of their face better than the other, I do as well. (It’s the nose thing again.)
Be You – Some are opting for more “personality photos” and not the traditional head shot. This is fine depending on the brand image that you are trying to project. You may want to stand and try more freestyle posing. The photographers will work with you to get the most authentic pose.
The Technical Stuff – LinkedIn requires that you upload a JPG, GIF or PNG file (File size limit is 4 MB).
Special Photo Offer – I still appreciate the good work that Lifetouch does, so I had a photo taken at the JCPenney Portrait Studio. In case you didn’t know, Lifetouch owns and operates studios in JCPenney and Target stores nationwide. I’ve set up a partnership with Lifetouch to provide my friends with a special offer to get your LinkedIn photo offer from Meaningful Connections.
Just click here: Lifetouch Portrait Certificate LinkedIn Photo Offer.