Every client has a unique objective from finding a new job to getting a promotion to wanting more speaking engagements to launching a book to selling more software to enhancing the company brand for possible investor attraction to finding more meaning in their life.Whatever the desire, working to put together a targeted strategy leveraging LinkedIn is the key.
Here are three success stories that happened this week. One for job search, one for business development and one for thought leadership that resulted in a great job. I am so grateful to work with amazing clients. (All names and locations have been changed).
1. Steve, my client from LA, was recently out of work and wanted to secure a VP of Sales leadership role in Health IT. He had been a sales executive in top performing companies where he helped his customers gain strategic, actionable insights in revenue management.
He did not have a branded LinkedIn profile and he did not know how to leverage it. His photo was too casual and he didn’t have hiring manager connections in clinics or hospitals, which is where he wanted to target.
Four hours after creating a branded LinkedIn profile Stephen got emails from 11 recruiters in the exact targeted field that he wanted. He accepted a VP Sales job within 3 weeks in a health technology company calling on hospitals and clinics. He loves his new work and accomplished his goal.
After landing the sales position, we worked together and re-framed his LinkedIn profile to ‘talk to’ prospective customers. I taught him how to leverage the search functions on LinkedIn for sales success. Good things happened!
TOP TIPS FOR BEING FOUND:
- Project the right images – get a professional head shot – now he looked like a VP of Sales. Leverage the NEW banner image to ensure it represents your brand. Click here for tips to creating a banner.
- Know your brand – know what happens because of you and highlight the three things that he wanted to be known for and wrote a Summary featuring those ‘super powers’ as my business partner Kathleen Crandall, calls them.
- Keywords are key – understand the keywords that your buyers or hiring managers use to search for someone like you. See job descriptions, company websites, Onetonline.org, Google Keywords and other people’s profiles.
- ‘Change your oil’ – I add new keywords each Sunday at 3:30 pm when I ‘change my oil’ on LinkedIn. This keeps my profile fresh and gets my profile coming up in new searches.
- Know your target audience – think about 5 industries that you want to target, find 40 companies in each industry and the targeted titles of the people buy, or hire you. Build your profile to share what you can do for them.
2. Jim is a recruiter targeting the financial industry, seeking top candidates for his great company. He had been using LinkedIn for 10 years and he was open to my suggestions. After asking his about his top 5 industries, he realized that there was a new category called ‘social entrepreneurs’. We added ‘social entrepreneurs to his Professional Headline, Contact Info and in his Summary.
That night, Jeff emailed me that he had a ‘social entrepreneur’ who he had emailed six weeks earlier reach out to him on LinkedIn. They have set up an interview to meet next week. TIP: Keywords are Key! Know what you desire.
3. Barbara is a strategy leader and an executive client from a Fortune 500 company. After leaving her role she had a desire to serve as a adjunct faculty at a prestigious University and lead strategy for a global firm. After creating a branded profile, the next step was to Get Known.
We created a strategy for her to leverage the new LinkedIn long form post, or Publishers Platform. I challenged her to ‘write her book’, 8-12 chapters, that we could then leverage in the posts. She wrote a comprehensive post that received over 3,000 views. Because of this post, she was found be a prestigious University where she is now a Adjunct Faculty. In addition, she was noticed by the head of a company where she’ll now be leading strategy. She met all of her goals and three weeks after she lands her job we will meet again to adjust her strategy for her new role, as it includes some business development.
- 20% Creating Content 80% Sharing Content
- Write long posts (2,000 words)
- Use neutral title (How to.., X Steps to…)
- Use 4-6 images (check sources)
- Provide valuable information
- Use sub-headlines, bullets (make it easy to read)
- Post: Thursday, Sunday, Tuesday (in that order)
- Create a series of posts and tell them at the top: “Note: This is part 7 of 8 in the “Becoming a ‘Leader of Strategy’” series. The views I express here are my own.”
- End with your bio
- Add a call to action or additional links to other blog posts
- Use back links to other popular sites or people
What good things do you want to happen? Let’s come up with your strategy to Look Great, Get Found, Be Known and Making Meaningful Connections for Good!
Be well, my friends,
LET’S MEET – JOIN ME IN PERSON TO SHARE YOUR SUCCESSES!
LIVE EVENT: I will be sharing great success stories and providing practical and actionable tips and insights at the Unleash Your Inner Rockstar Mastermind Event on August 12, 2015 in Minneapolis with nationally known authors including Dina Simon,Carr Hagerman (the famous Rat Catcher from the Renaissance Festival), Deirdre Van Nest, and Cathy Paper. I’d love to see you there.
FALL 2015 DEVELOPMENT and LEADERSHIP RETREATS:
Lifting Up Leadership Retreat at The Collaborative Leadership Center at Sugar Lake Lodge, September 20-22, 2015
Personal Brand and LinkedIn Camp at the Collaborative Leadership Center at Sugar Lake Lodge, October 25-27, 2015
Anne Pryor is a Universal Connector, LinkedIn Trainer, Certified Online Brand Specialist, Future Mapper and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. Meaningful Connections is a collaborative partner of theCollaborative Leadership Center at Sugar Lake Lodge, Grand Rapids, MN. See her other blog posts at: www.MeaningfulConnections.com or contact her at firstname.lastname@example.org.
I know that companies are hiring for Q1 – they have new budgets and projects. It is a slower time in the office and employees have more time to network. In addition, holiday parties are frequent and you can meet new people.
I would like to share 7 proven tips to getting your online presence ready, putting your best smile forward and getting that fabulous job for 2015:
1. BE MINDFUL – I have networked with over 78,333 people and I can quickly assess their intent. I have an assessment I call TUGS: I have found that people are usually in one of 4 areas: Takers, Users, Givers or Sharers. You know what I mean, don’t you? You have encountered each type, I’m sure.
Make sure that you are clear about your intention while you are networking. I make sure to set goals, such as who I want to meet, what advice I desire, and how I can help others. When I was in the employee engagement practice at Carlson, my team and I did work on the importance of emotional targets or “how do you want people to feel after they meet you?”
There are 4 emotional targets – after you meet someone, you want people to feel that you’re warm, authentic (genuine), empathetic and positive. My business partnerRisë Kasmirski helps people in job search become more mindful. She asks them ‘who are you?’ and ‘where do you want to go?’
TIP: Do a self-assessment, which type of a TUGS are you? Consider how you want people to think of you and feel about you after you meet with them, both in person and online.
2. BE CLEAR – before you begin to network, while in job search, be clear on what you desire: the job title that you want, why a company would hire you, and what your values are. My business partner and personal brand strategist, Kathleen Crandall,has 2 questions she asks our clients: 1) ‘what happens because of you?’ and 2)‘what 3 things do you aspire to be known for?’ These are foundational questions that you should be able to answer before you network especially with employees in the company that you are targeting, with recruiters or people that could refer you to hiring managers.
3. BE TRUSTWORTHY – say what you mean, mean what you say, and do what you say you are going to do. This means to be sure to follow up in a timely manner – and with thank you notes. I have a strategy when someone invites me to connect on LinkedIn where I ask myself:
- can they help me once?
- will they help me twice?
- will they help my network?
When I invite someone to LinkedIn I ask myself:
- can I help them once?
- will I help them twice?
- can I help their network?
When connecting on LinkedIn, I coach my clients to always write a personalized LinkedIn invitation. If I receive an invitation without a personal message I always review their profile to see who we have in common, then I click Reply Don’t Acceptand I write them a message; “Hi X, Thanks for the invitation to connect. I see that we are both connected to X. What did you have in mind that I can support you with today?” I wait 3 weeks and if they don’t respond then I click Ignore. I assume that they won’t be as likely to help my connections if they don’t reply back to me.
TIP: Be someone people want to help twice – this is a small town (where ever you live). Always personalize your LinkedIn invitations.
4. BE FOUND – look good, update your LinkedIn and other online profiles. Make sure that you have a great photo, targeted headline, current job title and company information, a summary that tells a story about who you are and what you can do for others, in addition to what you desire. Use many key words, check job descriptions that you’re applying for and company websites.
I add a new key word to my LinkedIn profile every Sunday at 3:30 pm. My clients know that I call this process ‘changing my oil’. I get ‘under the hood’ of my LinkedIn profile check the Settings, add new keywords or publications, projects, interests and maybe a keyword to the Summary (Premium account holders see a new feature which shows you keywords that LinkedIn suggests you add). This keeps my profile fresh and coming up in searches. See the blog from William Arruda for additional summary tips.
TIP: Look good, research your keywords, and get a professional headshot. I recommend social media certificated photographer Jennifer Kelly,Jennnifer@kelicomm.com. (Below is example of a great headshot by Jennifer of John Goodrich, one of my ‘board of advisors’ and an amazing CEO and connector.)
5. BE CONNECTED – to the right kinds of people; you’re judged by the company you keep. When we build my clients’ connection strategy, I have my them think about their HUBS.
These are groups, associations, organizations, and meet-up groups – places that are common connection points where many of their influencers ‘hang out’. These include college or company employee alumni groups, industry associations, specialty groups, hobby clubs, or community volunteer organizations. I ask my clients to join, get known and volunteer in at least 5 hubs. These are the easiest places to begin networking because there is already a common connection point.
In addition, I ask my clients think about their TOP 11 people that have helped them in the past. Think about people that have helped you get that past job, introduced you to your spouse, helped you with your first house financing, etc. This could be former bosses, friends, colleagues, alumni, pastors, hair dressers, don’t forget accountants, lawyers, realtors as they are wonderful resources and connectors.
Then they make a list of the TOP 11 people that they have helped most. These are the people that we begin connecting with. This is a list of 22 people who have an average of 150 connections each – that’s 3,300 connections that can help.Statistics show that it’s the 2nd degree connection that will help you get that next job.
TIP: Ask 5 of your top people if they would be on your ‘board of advisors’. I have 5 and they are my ‘go to’ people to run by ideas, get advice and share new ideas. They are the people that refer 80% of all my business and I’m grateful to them. Join my Meaningful Connections group on LinkedIn and other appropriate groups where your HUBS and advisors are in.
6. BE CREDIBLE – what is the area of expertise that you want to be believed for? It’s important to stay top of mind, on LinkedIn, for your expertise. LinkedIn statistics show that your profile is 12X more likely to be clicked on if your photo shows up on the Home Page, Publishers area or in the Like, Comment or Share areas.
This is a part of the strategy that I teach my clients – how to create their meaningful marketing communications plan. We start by asking that question “what 3 things that they want to be known for or what 3 things would they blog about?”
Next we begin curating content, collecting and organizing information from Google Alerts, Newsle, blogs, experts, trade publications, Google+, Twitter, etc. Then we develop or create their point of view and begin to share it in the appropriate media. With the new Publishers pencil on LinkedIn this is much easier to do, however, only 1% of my clients do it, it is hard, I’ll be the first to admit. It took me 2 years to even post on LinkedIn.
TIP: Begin thinking about what 3 things that you desire to be known and believed for. Try the Publishers tool on LinkedIn (it’s the pencil in the Share an Update box next to your photo on the Home page).
7. BE KIND, HELPFUL and GRATEFUL – are you? As a ENFJ on the MBTI profile, I’m a giver profile. As a career coach, online brand strategist, LinkedIn trainer and consummate connector, I need a process to be available to help people. So I have created a variety of options to connect and network with people easily. Here are some of my meaningful connections practical ideas that I’ve started to ensure that I’m easy to connect with:
- ‘Meaningful Connections Meet + Greet’ sessions – every M-F between 7:44-8:33 am central I am easy to reach via phone at 952.484.6854 to make a meaningful connection (no need schedule an appointment). This is usually a quick 10 minute touch base call to see how my ‘new friend’ and I can support each other.
- Meaningful Connections LinkedIn Parties each Friday where I invite 5-7 clients and people who want to network to the local library, my office or the coffee shop where there is free internet. Everyone brings their computers and opens their LinkedIn network where I teach them how to do a Meaningful Connections Gold Mine Dive into our connections. We then make Introductions on the spot. Click here to read my blog for step by step details. Many of my clients have hosted their own LinkedIn Parties. Try it.
- Introductions – I make 2 meaningful introductions from my LinkedIn network for each client that I meet with. The goal is to get 2 coffee meetings and then get 2 more, then 2 more. LinkedIn says that for every 300 views of a profile job seekers get a job offer. I translate these to 150 coffee meetings (since the face to face meetings speed up the process).
- Group networking meetings, I attend 2x per month (I check out the MSP Business Journal and Star Tribune Business Sections for a listing of events and pick 2), I make it a habit to approach someone first with a genuine smile, a warm introduction (my first and last name, nametag on top right near my smile) a firm handshake and a sincere open ended question such as – “what brings you here today?” or “where are you coming from?” or “who do you hope to meet today?” or “what do you desire today?” – that one really throws them, as most people don’t know what they desire.
- I start my day giving away HUGS, it’s my coffee time (see the blog) – every M-F between 7:00-7:15 am I’m on my LinkedIn. I have a set process where I provide 10 Endorsements, thank Endorsers, invite 4 new people to my network, Like, Comment, Share, reach back to people who have viewed my profile and post on the Home page and in Groups, Twitter, LinkedIn and Google+.
- Each morning, I read the MSP Business Journal app, my Google Alerts and the Star Tribune and send an article to someone that I think would benefit. In addition, I will make meaningful connections to people that I think would profit by knowing each other.
TIP: Be the first to approach someone at an upcoming networking event. If you’re in a group or at a table have an open heart, a warm smile and an outreached hand. Invite that lone person to your table. You know how it feels.
I thank you for sharing your smile and for making meaningful connections. What can I be on the look-out for you today?
Be well, my new friends,
Anne Pryor is a Universal Connector, LinkedIn Trainer, Certified Online Brand Specialist, Future Mapper and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. Meaningful Connections is a collaborative partner of theCollaborative Leadership Center at Sugar Lake Lodge, Grand Rapids, MN. See her other blog posts at: www.MeaningfulConnections.com
Spring Break on Sanibel Island was wonderful. An afternoon of golf turned into a new client and a new marketing channel.
After playing golf at the newly updated Sanibel Island Golf Club I stopped into the club house to shop. When I meet someone for the first time while I’m on vacation I usually start a conversation with a question – “where are you from?”
The Golf Pro behind the counter said that he grew up in Indiana. Ed Lockard introduced himself as the new owner of the rebranded Sanibel Island Golf Club. I was curious about him and his venture and asked more questions.
Ed shared that after being a Head Golf Pro for more than 25 years on Captiva Island and in the Fort Myers area, he and his Head Golf Pro colleague, Drew Donnelly, purchased the former Beachview Golf Course and Tennis Club on Sanibel Island and rebranded it in 2013.
I introduced myself as a connection coach who advises my clients to Look Good and Be Found for meaningful and profitable business connections online. As a Certified Online Brand Strategist and LinkedIn Specialist, coaching and advising small business owners, I asked Ed how business was going and if he had a LinkedIn account. He said that he had heard of LinkedIn but didn’t have an account and didn’t understand the value.
Within seconds he invited me to sit at his computer and show him how LinkedIn worked. I began building his LinkedIn profile and started a Company Page. Ed was thrilled.
I showed him how to search and connect with old friends, clients and vendors. I shared how he could promote his services and connect with meeting and event planners to increase his corporate golf, tennis and catering event services, and how to increase his brand online in addition to adding media to his profile. In 10 minutes he was looking good and being found.
I was quickly reminded why I did what I did. I love to activate people to do their highest good, to facilitate meaningful connections and lift up people.
It’s very simple when you do what you love. Here are my reminders to help you makemeaningful connections:
- Be Curious
- Be Kind
- Be Interested
- Be Loving
- Be Authentic
- Be Generous
- Be Helpful
- Be Positive
- Be Happy
It was fun to help Ed and Drew, to make new friends, which turned into clients, and even a new business channel opportunity that I had not even considered.
How would you like to travel around the country playing golf and helping course owners, Pros and management companies build their online visibility on LinkedIn? Maybe Hawaii next?
Please check out Sanibel Island Golf Club and connect with Ed Lockard and Drew Donnelly. Maybe even hold your next corporate sales golf outing or event with them. When you do, tell them Anne Pryor says hi!
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by Anne Pryor:
I had the privilege of spending time with Don Miguel Ruiz, author of The Four Agreements and his son Jose at the Omega Institute at Blue Spirit in Nosara Costa Rica.
My intention on this eight day retreat was to get in touch with my soul; to find what makes me happy and to activate that place inside of me. Do you know what I mean? I’d lost touch with who I am, what I am doing ‘here’ and what makes me happy. My work is to help others to awaken to do their greatest good and I wanted to reawaken that in me.
For the first four days I was on my self-imposed silent retreat. The other 19 group members, none of whom I knew, I’m sure thought that I was a bit strange. I ate by myself, spent time on the peaceful ocean painting alone and spent time in contemplative meditation by the koi pond overlooking the ocean.
I also practiced a daily ritual of gratitude. I had read The Magic by Rhonda Byrne (author of The Secret) on the airplane, and I was practicing the daily gratitude rituals.
The agenda each day was consistent, starting at 6:00 am with yoga, 7:30 breakfast, 9-11:00 lecture and experiences with Don Miguel and Jose, 12 pm lunch, 1-4 quiet time, 4-6 lecture, 6 pm dinner, evening free.
After two days I slowed down almost to a stop. I began to notice. To really notice the beauty around me. I saw the big spiders spinning beautiful webs in 3D. I realized that the spiders were not concerned about getting enough food, or losing their homes. They built high and low. Their webs were masterpieces.
Each day the howler monkeys would wake me at 4:00 am. They would climb through the trees with their infants and family in tow. I would go to the ocean and watch the sun rise. What a magnificent masterpiece.
On the beach when the tide would go out the crabs would have to rebuild their homes. With the flick of their ‘feet’ they would create amazing masterpieces in the sand.
One day sitting by the koi pond I was saying thank you to the butterflies, hummingbirds and dragon flies for their beauty and freedom and a morpho / blue butterfly flew around and around me and asked me to play and to dance. What a beautiful masterpiece she was.
Then suddenly something in me changed. In my silence, my observations, my gratitude, my connection with nature, from the lessons of the teachers and by being nourished by the wonderful and healthy food, I JUST STOPPED.
I stopped worrying, stopped thinking, stopped ruminating and stopped defending. I begin to smile, laugh, play, dream, and feel an awe-filled oneness. I felt this amazing unconditional love from everything around me and for everything around me. I felt one with all of these masterpieces. I realized that I AM a masterpiece.
Once you have an experience like this there is no going back. Have you ever had an experience like I described?
Here are some of the profound questions that Miguel and Jose asked us to contemplate. I will ask them for you to get quiet with:
- What are you afraid of?
- What is uninspiring you?
- What lies are you telling yourself?
- What is the truth?
- What tantrums are you still throwing?
- Have you forgiven yourself?
- Who do you need to forgive?
- Where is pride getting in your way?
- When have you received unconditional love?
- When do you give unconditional love?
- What kind of messages do you give yourself?
- What kind of messages do you give others?
- What legacy do you want to keep alive?
- Are you ready to love yourself?
- Can you be comfortable in discomfort?
- What ripples do you want to share? Are they positive or negative?
- Are you talking from your heart?
- Are you disrespecting yourself?
- Are you letting others disrespect you?
- What is your intention?
- What is your intent?
- Have any of your dreams come to an end?
- Have you shed a skin that you are still carrying around? (a snake does not carry shed skin)
- What imagination are you ready to make real?
- Are you doing what makes you happy?
- Are you grateful and living it?
Below are the Four Agreements (and The Fifth Agreement)
- Be Impeccable with your Word. Speak with integrity. Say only what you mean. Avoid using the Word to speak against yourself or to gossip about others. Use the power of your Word in the direction of truth and love.
- Don’t Take Anything Personally. Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.
- Don’t Make Assumptions. Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life.
- Always Do Your Best. Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best and you will avoid self-judgment, self-abuse, and regret.
- Be Skeptical, But Learn to Listen. Become aware of the kind of message that we are delivering in this world. Don Miguel Ruiz asks this question: What kind of messenger are you? This is not a judgment. It’s just a little doubt for your mind, but it’s a big step into awareness. If you understand the question, then just this little doubt can change your whole life.
As we begin 2014, may I invite you to embrace one of these Agreements and do your best to practice it. If you would like a Guide to coach you to see the Masterpiece that you are, perhaps Kathleen, Risё or I can help you to make that meaningful connection – with yourself, then with others, then the with Universe.