Meaningful Connections Online Brand Visibility
Every client has a unique objective from finding a new job to getting a promotion to wanting more speaking engagements to launching a book to selling more software to enhancing the company brand for possible investor attraction to finding more meaning in their life.Whatever the desire, working to put together a targeted strategy leveraging LinkedIn is the key.
Here are three success stories that happened this week. One for job search, one for business development and one for thought leadership that resulted in a great job. I am so grateful to work with amazing clients. (All names and locations have been changed).
1. Steve, my client from LA, was recently out of work and wanted to secure a VP of Sales leadership role in Health IT. He had been a sales executive in top performing companies where he helped his customers gain strategic, actionable insights in revenue management.
He did not have a branded LinkedIn profile and he did not know how to leverage it. His photo was too casual and he didn’t have hiring manager connections in clinics or hospitals, which is where he wanted to target.
Four hours after creating a branded LinkedIn profile Stephen got emails from 11 recruiters in the exact targeted field that he wanted. He accepted a VP Sales job within 3 weeks in a health technology company calling on hospitals and clinics. He loves his new work and accomplished his goal.
After landing the sales position, we worked together and re-framed his LinkedIn profile to ‘talk to’ prospective customers. I taught him how to leverage the search functions on LinkedIn for sales success. Good things happened!
TOP TIPS FOR BEING FOUND:
- Project the right images – get a professional head shot – now he looked like a VP of Sales. Leverage the NEW banner image to ensure it represents your brand. Click here for tips to creating a banner.
- Know your brand – know what happens because of you and highlight the three things that he wanted to be known for and wrote a Summary featuring those ‘super powers’ as my business partner Kathleen Crandall, calls them.
- Keywords are key – understand the keywords that your buyers or hiring managers use to search for someone like you. See job descriptions, company websites, Onetonline.org, Google Keywords and other people’s profiles.
- ‘Change your oil’ – I add new keywords each Sunday at 3:30 pm when I ‘change my oil’ on LinkedIn. This keeps my profile fresh and gets my profile coming up in new searches.
- Know your target audience – think about 5 industries that you want to target, find 40 companies in each industry and the targeted titles of the people buy, or hire you. Build your profile to share what you can do for them.
2. Jim is a recruiter targeting the financial industry, seeking top candidates for his great company. He had been using LinkedIn for 10 years and he was open to my suggestions. After asking his about his top 5 industries, he realized that there was a new category called ‘social entrepreneurs’. We added ‘social entrepreneurs to his Professional Headline, Contact Info and in his Summary.
That night, Jeff emailed me that he had a ‘social entrepreneur’ who he had emailed six weeks earlier reach out to him on LinkedIn. They have set up an interview to meet next week. TIP: Keywords are Key! Know what you desire.
3. Barbara is a strategy leader and an executive client from a Fortune 500 company. After leaving her role she had a desire to serve as a adjunct faculty at a prestigious University and lead strategy for a global firm. After creating a branded profile, the next step was to Get Known.
We created a strategy for her to leverage the new LinkedIn long form post, or Publishers Platform. I challenged her to ‘write her book’, 8-12 chapters, that we could then leverage in the posts. She wrote a comprehensive post that received over 3,000 views. Because of this post, she was found be a prestigious University where she is now a Adjunct Faculty. In addition, she was noticed by the head of a company where she’ll now be leading strategy. She met all of her goals and three weeks after she lands her job we will meet again to adjust her strategy for her new role, as it includes some business development.
- 20% Creating Content 80% Sharing Content
- Write long posts (2,000 words)
- Use neutral title (How to.., X Steps to…)
- Use 4-6 images (check sources)
- Provide valuable information
- Use sub-headlines, bullets (make it easy to read)
- Post: Thursday, Sunday, Tuesday (in that order)
- Create a series of posts and tell them at the top: “Note: This is part 7 of 8 in the “Becoming a ‘Leader of Strategy’” series. The views I express here are my own.”
- End with your bio
- Add a call to action or additional links to other blog posts
- Use back links to other popular sites or people
What good things do you want to happen? Let’s come up with your strategy to Look Great, Get Found, Be Known and Making Meaningful Connections for Good!
Be well, my friends,
LET’S MEET – JOIN ME IN PERSON TO SHARE YOUR SUCCESSES!
LIVE EVENT: I will be sharing great success stories and providing practical and actionable tips and insights at the Unleash Your Inner Rockstar Mastermind Event on August 12, 2015 in Minneapolis with nationally known authors including Dina Simon,Carr Hagerman (the famous Rat Catcher from the Renaissance Festival), Deirdre Van Nest, and Cathy Paper. I’d love to see you there.
FALL 2015 DEVELOPMENT and LEADERSHIP RETREATS:
Lifting Up Leadership Retreat at The Collaborative Leadership Center at Sugar Lake Lodge, September 20-22, 2015
Personal Brand and LinkedIn Camp at the Collaborative Leadership Center at Sugar Lake Lodge, October 25-27, 2015
Anne Pryor is a Universal Connector, LinkedIn Trainer, Certified Online Brand Specialist, Future Mapper and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. Meaningful Connections is a collaborative partner of theCollaborative Leadership Center at Sugar Lake Lodge, Grand Rapids, MN. See her other blog posts at: www.MeaningfulConnections.com or contact her at firstname.lastname@example.org.
I know that companies are hiring for Q1 – they have new budgets and projects. It is a slower time in the office and employees have more time to network. In addition, holiday parties are frequent and you can meet new people.
I would like to share 7 proven tips to getting your online presence ready, putting your best smile forward and getting that fabulous job for 2015:
1. BE MINDFUL – I have networked with over 78,333 people and I can quickly assess their intent. I have an assessment I call TUGS: I have found that people are usually in one of 4 areas: Takers, Users, Givers or Sharers. You know what I mean, don’t you? You have encountered each type, I’m sure.
Make sure that you are clear about your intention while you are networking. I make sure to set goals, such as who I want to meet, what advice I desire, and how I can help others. When I was in the employee engagement practice at Carlson, my team and I did work on the importance of emotional targets or “how do you want people to feel after they meet you?”
There are 4 emotional targets – after you meet someone, you want people to feel that you’re warm, authentic (genuine), empathetic and positive. My business partnerRisë Kasmirski helps people in job search become more mindful. She asks them ‘who are you?’ and ‘where do you want to go?’
TIP: Do a self-assessment, which type of a TUGS are you? Consider how you want people to think of you and feel about you after you meet with them, both in person and online.
2. BE CLEAR – before you begin to network, while in job search, be clear on what you desire: the job title that you want, why a company would hire you, and what your values are. My business partner and personal brand strategist, Kathleen Crandall,has 2 questions she asks our clients: 1) ‘what happens because of you?’ and 2)‘what 3 things do you aspire to be known for?’ These are foundational questions that you should be able to answer before you network especially with employees in the company that you are targeting, with recruiters or people that could refer you to hiring managers.
3. BE TRUSTWORTHY – say what you mean, mean what you say, and do what you say you are going to do. This means to be sure to follow up in a timely manner – and with thank you notes. I have a strategy when someone invites me to connect on LinkedIn where I ask myself:
- can they help me once?
- will they help me twice?
- will they help my network?
When I invite someone to LinkedIn I ask myself:
- can I help them once?
- will I help them twice?
- can I help their network?
When connecting on LinkedIn, I coach my clients to always write a personalized LinkedIn invitation. If I receive an invitation without a personal message I always review their profile to see who we have in common, then I click Reply Don’t Acceptand I write them a message; “Hi X, Thanks for the invitation to connect. I see that we are both connected to X. What did you have in mind that I can support you with today?” I wait 3 weeks and if they don’t respond then I click Ignore. I assume that they won’t be as likely to help my connections if they don’t reply back to me.
TIP: Be someone people want to help twice – this is a small town (where ever you live). Always personalize your LinkedIn invitations.
4. BE FOUND – look good, update your LinkedIn and other online profiles. Make sure that you have a great photo, targeted headline, current job title and company information, a summary that tells a story about who you are and what you can do for others, in addition to what you desire. Use many key words, check job descriptions that you’re applying for and company websites.
I add a new key word to my LinkedIn profile every Sunday at 3:30 pm. My clients know that I call this process ‘changing my oil’. I get ‘under the hood’ of my LinkedIn profile check the Settings, add new keywords or publications, projects, interests and maybe a keyword to the Summary (Premium account holders see a new feature which shows you keywords that LinkedIn suggests you add). This keeps my profile fresh and coming up in searches. See the blog from William Arruda for additional summary tips.
TIP: Look good, research your keywords, and get a professional headshot. I recommend social media certificated photographer Jennifer Kelly,Jennnifer@kelicomm.com. (Below is example of a great headshot by Jennifer of John Goodrich, one of my ‘board of advisors’ and an amazing CEO and connector.)
5. BE CONNECTED – to the right kinds of people; you’re judged by the company you keep. When we build my clients’ connection strategy, I have my them think about their HUBS.
These are groups, associations, organizations, and meet-up groups – places that are common connection points where many of their influencers ‘hang out’. These include college or company employee alumni groups, industry associations, specialty groups, hobby clubs, or community volunteer organizations. I ask my clients to join, get known and volunteer in at least 5 hubs. These are the easiest places to begin networking because there is already a common connection point.
In addition, I ask my clients think about their TOP 11 people that have helped them in the past. Think about people that have helped you get that past job, introduced you to your spouse, helped you with your first house financing, etc. This could be former bosses, friends, colleagues, alumni, pastors, hair dressers, don’t forget accountants, lawyers, realtors as they are wonderful resources and connectors.
Then they make a list of the TOP 11 people that they have helped most. These are the people that we begin connecting with. This is a list of 22 people who have an average of 150 connections each – that’s 3,300 connections that can help.Statistics show that it’s the 2nd degree connection that will help you get that next job.
TIP: Ask 5 of your top people if they would be on your ‘board of advisors’. I have 5 and they are my ‘go to’ people to run by ideas, get advice and share new ideas. They are the people that refer 80% of all my business and I’m grateful to them. Join my Meaningful Connections group on LinkedIn and other appropriate groups where your HUBS and advisors are in.
6. BE CREDIBLE – what is the area of expertise that you want to be believed for? It’s important to stay top of mind, on LinkedIn, for your expertise. LinkedIn statistics show that your profile is 12X more likely to be clicked on if your photo shows up on the Home Page, Publishers area or in the Like, Comment or Share areas.
This is a part of the strategy that I teach my clients – how to create their meaningful marketing communications plan. We start by asking that question “what 3 things that they want to be known for or what 3 things would they blog about?”
Next we begin curating content, collecting and organizing information from Google Alerts, Newsle, blogs, experts, trade publications, Google+, Twitter, etc. Then we develop or create their point of view and begin to share it in the appropriate media. With the new Publishers pencil on LinkedIn this is much easier to do, however, only 1% of my clients do it, it is hard, I’ll be the first to admit. It took me 2 years to even post on LinkedIn.
TIP: Begin thinking about what 3 things that you desire to be known and believed for. Try the Publishers tool on LinkedIn (it’s the pencil in the Share an Update box next to your photo on the Home page).
7. BE KIND, HELPFUL and GRATEFUL – are you? As a ENFJ on the MBTI profile, I’m a giver profile. As a career coach, online brand strategist, LinkedIn trainer and consummate connector, I need a process to be available to help people. So I have created a variety of options to connect and network with people easily. Here are some of my meaningful connections practical ideas that I’ve started to ensure that I’m easy to connect with:
- ‘Meaningful Connections Meet + Greet’ sessions – every M-F between 7:44-8:33 am central I am easy to reach via phone at 952.484.6854 to make a meaningful connection (no need schedule an appointment). This is usually a quick 10 minute touch base call to see how my ‘new friend’ and I can support each other.
- Meaningful Connections LinkedIn Parties each Friday where I invite 5-7 clients and people who want to network to the local library, my office or the coffee shop where there is free internet. Everyone brings their computers and opens their LinkedIn network where I teach them how to do a Meaningful Connections Gold Mine Dive into our connections. We then make Introductions on the spot. Click here to read my blog for step by step details. Many of my clients have hosted their own LinkedIn Parties. Try it.
- Introductions – I make 2 meaningful introductions from my LinkedIn network for each client that I meet with. The goal is to get 2 coffee meetings and then get 2 more, then 2 more. LinkedIn says that for every 300 views of a profile job seekers get a job offer. I translate these to 150 coffee meetings (since the face to face meetings speed up the process).
- Group networking meetings, I attend 2x per month (I check out the MSP Business Journal and Star Tribune Business Sections for a listing of events and pick 2), I make it a habit to approach someone first with a genuine smile, a warm introduction (my first and last name, nametag on top right near my smile) a firm handshake and a sincere open ended question such as – “what brings you here today?” or “where are you coming from?” or “who do you hope to meet today?” or “what do you desire today?” – that one really throws them, as most people don’t know what they desire.
- I start my day giving away HUGS, it’s my coffee time (see the blog) – every M-F between 7:00-7:15 am I’m on my LinkedIn. I have a set process where I provide 10 Endorsements, thank Endorsers, invite 4 new people to my network, Like, Comment, Share, reach back to people who have viewed my profile and post on the Home page and in Groups, Twitter, LinkedIn and Google+.
- Each morning, I read the MSP Business Journal app, my Google Alerts and the Star Tribune and send an article to someone that I think would benefit. In addition, I will make meaningful connections to people that I think would profit by knowing each other.
TIP: Be the first to approach someone at an upcoming networking event. If you’re in a group or at a table have an open heart, a warm smile and an outreached hand. Invite that lone person to your table. You know how it feels.
I thank you for sharing your smile and for making meaningful connections. What can I be on the look-out for you today?
Be well, my new friends,
Anne Pryor is a Universal Connector, LinkedIn Trainer, Certified Online Brand Specialist, Future Mapper and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. Meaningful Connections is a collaborative partner of theCollaborative Leadership Center at Sugar Lake Lodge, Grand Rapids, MN. See her other blog posts at: www.MeaningfulConnections.com
Are you interested in making a change and don’t know the first step to take? Have you heard of Future Mapping or Whole Mind Mapping?
I call it Happy Soul Mapping because this is the only model that I’ve ever experienced that can help to manifest my desire by wanting someone else to be 120% happy.
As a Certified Future Mapper, I am one of the first practitioners, outside of Japan, to be trained on this new technique co-created by Masanori Kanda and Dr. Paul Scheele. I have been using and practicing this technique for the past two years and I have found that it helps me and my clients to clarity, create an action plan and manifest goals more quickly and with ease and enjoyment.
WHAT IS FUTURE MAPPING?
Future Mapping is a proven process used with hundreds of individuals, businesses, associations and government organizations over the past four years in Japan.
This process is a brand new, altruistic way to create and uncover the desired future manifest goals by tapping into the subconscious mind and create an action plan that makes both the client and others happy.
HOW IT WORKS:
Create desired goal: State what is wished for – what is the goal?
– I wish for a new job
– I wish for a new product
– I wish for a new process
– I wish for a new career
– I wish for a different point of view on any problem
– I wish to grow my business
– I wish for……. you fill in the blank
State desired timeline – 3 days, 3 weeks, 3 years, etc.
Make someone 120% Happy: client thinks of someone or something that they desire to make 120% happy. This is a very unique feature of this Future Mapping / Whole Mind Mapping model. It is an altruistic approach to manifesting what is desired. Through positive quantum energy it raises the level of energy for the person / thing that you desire to make happy. Next, the client thinks of the gift that want to receive when the person / thing is 120% happy.
The client shares the current state of the person / thing that they want to make happy.
Subconscious takes over: client then draws a wavy line on the six quadrant graph, with their non-dominant hand starting from top right to bottom left (see the blue line in the image above).
Next, the client makes up a story. The client creates a made-up story about the person / thing that they want to make happy. The story should be as imaginary and wild as possible using many colorful and descriptive details. I use the abbreviated Pixar story model to coach my clients with their stories:
- Once upon a time…
- Every day…
- One day…
- Because of that…
- Because of that…
This story actually represents the subconscious mind, thoughts and desires.
Next, the client circles trigger words that catch their attention; focusing on the words that are most interesting to them. The words are then moved above the wavy line. I interpret the story and connect it to reality by association. This process is the hardest part to teach. The process includes tapping into intuition and asking probing questions through reality and association. An action plan is created. It’s really amazing to see what is uncovered through the subconscious by moving the words to the conscious and unearthing and understanding the meaning.
The client then titles the Future Map – thinking in terms of a movie – what would the film be called if it was a mega hit or a three word bumper sticker.
7) BABY STEP:
The client then commits to one small step that they will take.
To create a three-set action plan, I use the Lifting Up™ Leadership Model which I co-created with my dear friends and business partners, Kathleen Crandall and Risё Kasmirski. This seven step process includes Mindfulness, Awareness, Vulnerability, Intention, Lovitude®, Transformation and Transcendence. In addition, I overlay the my adapted Law of Attraction process to create the clear plan to manifest the client’s desired outcome: Ask, Claim, Allow, Accept, Believe, Feel, Visualize, Act, and Thank.
I use Future Mapping with my online branding, LinkedIn coaching clients, and when teaching and training Career Counselors, Life and Executive Coaches, Facilitators, and Learning and Development professionals to help them help their clients create their desired future.
WHO DO YOU WANT TO MAKE 120% HAPPY?
Anne Pryor, MA., is a Certified Future Mapper, Online Visibility Strategist, Career Coach and LinkedIn Strategist. She is recognized as a Universal Connector, and she has trained more that 55,000 how to Look Good and Be Found Online and Make Meaningful Business Connections. Co-founder of Meaningful Connections she has studied quantum energy with Dr. Masaru Emoto, worked with Charles Schultz on the opening of Mall of America’s Knott’s Camp Snoopy and studied the work of Deepak Chopra and worked with Dr. Don Miguel Ruiz. She is the creator of Lovitude® a quantum energy jewelry line meaningful Love and Gratitude. Contact Anne Pryor at Anne@MeaningfulConnections.net.
By Risë Kasmirski, Career Strategist, Meaningful Connections
If you are a job seeker pursuing your next opportunity you know things have changed dramatically in what you must now do to find and land your next job. Employers also face challenges with a dwindling pool of qualified candidates, a need to attract and retain good workers, and technology advances that require more sophisticated worker skills.
Seven major trends have evolved in the past few years that dramatically impact how individuals seek out jobs, and how employers find great candidates. Understanding these trends can greatly enhance your job search savvy and potentially shorten your search.
1 – BALANCED EMPLOYEE & ORGANIZATION NEEDS
Younger generations in the workplace have a strong desire for development and growth opportunities and for social learning. Employers desire workers who are ready to jump right in to the next assignment or project, allowing them to create a lean, skilled pool of workers.
The Opportunity: Know your skills, strengths and the learning and growth opportunities you desire. Then you can pursue employers with the right development opportunities. You will gain needed skills for future career growth, and your employer will benefit from an engaged worker with current skills.
2 – GLOBALIZATION AND SHIFTING WORKFORCE DEMOGRAPHICS
With five generations in the workplace by 2020, global work teams, and a projection of up to 50% contingency workers (contractors, part-timers) by 2020, you are going to encounter great diversity in attitudes, ideas, and worker styles.
The opportunity: Be ready to describe your own style and the skills, knowledge, and personal attributes you can contribute to the organization. Prepare to discuss the ways in which you are flexible and adaptable.
3 – INNOVATION – CREATE AND LEARN AS YOU GO
With virtually anything we want to learn available 24 / 7 through technology, we all need to be ready to learn and apply our learnings as needs arise. It is the resourceful worker that keeps current who is the most valuable to the organization.
The opportunity: Close the gap between the skills and knowledge you have today, and what is currently needed in your profession. Do you need to adapt to some new technology, understand industry trends, learn a new process or procedure? Be ready to share how you keep yourself current with your new employer.
4 – PERSONAL BRANDING – REPUTATION MANAGEMENT
Everyone has a personal brand. You might think of it as how others experience knowing you, the impact you have on others, and your desired impact. Personal Brand Strategist Kathy Crandall defines it as “What Happens Because of You”™. The massive attention to personal branding is aligned with the rapidly changing workplace where workers move from company to company and often shift careers several times throughout their lives.
The Opportunity: Understand your personal brand and communicate your brand consistently so that employers understand who you are in addition to the skills and knowledge you have.
5 – SOCIAL MEDIA REVOLUTION
We live in a digital world that emerged so rapidly we all need to keep current on how technology affects job search. These days a computer will read your resume via electronic resume scanning long before a human will ever lay eyes on it. The messages you transmit via social media (Facebook, Linkedin, Twitter, etc) all tell a story about you.
The Opportunity: Update your resume for electronic scanning including focus, keywords, branding). Google yourself and find out what others see when they search for you. Make sure the messages you are giving leave the impression you want your potential employer to see.
6 – LINKEDIN – NUMBER ONE RECRUITING TOOL
There are 300+ million users on LinkedIn worldwide, and more than 96% of recruiters inside and outside of organizations use LinkedIn to find candidates. It is possible that LinkedIn may replace the need for resumes in the future.
The Opportunity: Develop a robust LinkedIn profile that brings your personal brand to life, highlights your skills and accomplishments, and helps others find you for job opportunities and meaningful connections. Understand the powerful job search tool that LinkedIn has proven to be and develop a LinkedIn job search strategy.
CULTURAL MEGATRENDS ARE CHANGING OUR WORLD
As society becomes more socially and environmentally conscious, workers are more attracted to organizations that promote these ideals. The work practices and ethics of organizations have become increasingly transparent due to instant broadcast capability via the internet. Attitudes are shifting to more emphasis on personal values rather than what the workplace demands.
The Opportunity: Get in touch with what you value so that you can approach each opportunity through the lens of what is important to you and what type of contribution you would like to make.
Individuals who understand and embrace these workplace trends are more likely to feel focused and clear on what they are seeking, with consistent messages aligned throughout their resume, LinkedIn profile, and other social media avenues.