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Personal Branding

Get a New Job, Life and Love with + LinkedIn

How to get a great job + life leveraging and LinkedIn

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A client called me seeking my coaching help for a new life. She had been divorced for over a year, her job was only okay, and the cold weather and lack of sunshine was bumming her out. She was ready for a new life. Have you ever felt that way?

Below is the real life case study of how my client found a dream life, new love, and great job in Hawaii.


GET READY :: READINESS ASSESSMENT – after answering a series of questions, she realized that she really wanted to create a new life. Can you answer these questions?

  1. Are you self-aware?
  2. What are people coming to you for?
  3. Who are you?
  4. Where do you want to go?
  5. What three things do you desire to be known for? (Kathleen Crandall’s question)
  6. What happens because of you? (Kathleen Crandall’s question)
  7. Who do you want to find?
  8. Who do you want to find you?
  9. How do you want to be found?


  • Build a great resume – I restructured my client’s resume, as she wanted to move into a palliative care, hospice position, from nursing.
  • Build online profiles – I created her profile, she got a beautiful new headshot, researched, and connected with HR and Palliative Care and Hospice Directors in Hawaii.
  • Leverge – I created a targeted profile, researched ‘partner’ options in Oahu and Maui, and started conversations with six kind and compassionate people in her respective areas.
  • Build ‘lifestyle online profiles’ – a created a website, this is a personal portal where we showed photos of her with her dog providing Emotional Therapy support at nursing homes, gardening images, and my client running – all photos representing her hobbies, and showing her love of the outdoors.


  • My client booked the trip to Hawaii, at a targeted time, and began preparing and researching options.
  • We visited and and looked up Hawaii Palliative Care Groups, Hospice Groups, Hospice Associations and she joined some of these groups.

  • She researched the Group owners and connected with them on LinkedIn and on (She got referrals from people that she knew who were connected to them. She did thorough research on the people before meeting them)

  • She researched LinkedIn Companies and found 13 Hospice companies in Oahu and three in Maui and she researched their company pages and found the hiring managers and HR representatives.

  • She researched jobs on Linkedin, and and she set up Google alerts. She noticed keywords in the job descriptions and each week updated her LinkedIn profile and resume, prior to applying for jobs.
  • She began conversations with six people through LinkedIn and and let them know that she would be visiting Hawaii. She set up coffee meetings with them. She even asked them if they might know ‘hiring managers’, which they did.
  • Prior to leaving for Hawaii, she set up four interviews, three on Oahu, and one on Maui. She also found out that the Hospice Association was meeting on the Thursday, when she would be there, so she planned to attend with one of the people she had met through One of the friends even invited to on an afternoon whale-watching event in Maui.


  • During the trip, her new friends met her for coffee and decided to drive her to the hospice companies for her interviews. The new friend even sat in on the interviews. (I would not have recommended this but it turned out to be a real blessing).

After the last interview, she was offered the job. The hiring manager said that many people from the Mainland that want to come to Hawaii do not stay because they do not have a support system. Bringing a friend, from the Island, to the interview showed that she had a support system and it made her a better candidate.

When my client returned home, she began preparing for her move to Hawaii. She even got her dog ready by getting him certified as a Service Therapy Dog so that he could fly on the airplane with her.

My client and her dog are loving the good life in Hawaii.

Everything is possible!  What are you waiting for, my friends?



Anne Pryor is know as a Universal Connector (she creates strategies to and faciliates connections for anyone to connect with anything or anyone that they desire in the Universe), LinkedIn Trainer, Certified Online Brand Specialist, Future Mapper, Career Coach, and Co-founder of Meaningful Connections, a national leader in personal branding, online visibility using LinkedIn, and career and new world of work strategies. Meaningful Connections is a collaborative partner of the Collaborative Leadership Center at Sugar Lake Lodge, Grand Rapids, MN. See her other blog posts at:



Lead with Impact by Lifting Up™ by Kathleen Crandall

LiftUp Meaningful Connections Leadership Retreat.png May 2014 Sugar Lake Lodge

“If you want to have an impact on business, you must have an impact on people.” Kathleen Crandall

There is an abundance of information and studies that suggest business grows when people feel valued and engaged in the workplace. The best leaders who generate the most successful outcomes know that how they lead, motivate and engage people is the secret to success. Some lean in, some enable greatness, and others rely on team building and empowerment to move the dial. In every case, it is a focus on people that makes a difference.

Consider the impact of intentionally “lifting up” others as a collaborative mindset. As humans we understand the concept of a clan and the need to help each other achieve and accomplish goals. It requires empathy, kindness, acknowledgement, resources, teamwork and the ability to provide encouragement in words and actions. It requires that leaders have a vision and communicate it well and often to everyone in the organization.

At Meaningful Connections, we have designed a new model called LiftingUp™ Leadership, a term inspired by Anne Pryor. “This is a new mindset that engages the heart and the mind in how we work together more effectively”, said Anne Pryor. “It requires trust and a selfless commitment to others. And, when people work together with the intention to help each other and provide unconditional support and Lovitude® (love and gratitude) to reach a goal, it begets more of the same. It becomes contagious, and leads to results that exceed our highest expectations”, Pryor explained.

Research shows that business grows when people feel significant, passionate, confident, motivated, and even inspired to produce more and with better results. Cultures of contribution and accountability are built and succeed when people feel valued, recognized and invested in the vision of their leader. And leaders who understand this concept are seeing significant change and positive results and happy employees.

Leaders who “Lift Up” others embrace compassion, empathy, generosity and unconditional support of others without judgment.  They understand their impact on others and use it for the good of relationships and the organization. This starts with self-awareness, having clarity around their individual impact, (what many are now calling personal brand), and engaging with others with positive intention. It grows and builds when people connect in a more significant way online and off.

Today that means blending human one-to-one interactions with electronic and online communications to create and build meaningful connections. “The new world of work will not look like that of the past.  The trend in the future is intrapreneurialism and the place and space to enable that. Leaders of businesses large and small will succeed when they embrace and prepare for this new work environment and invest in people,” said Rise Kasmirski.

Learn more about LiftingUp Leadership with Meaningful Connections, a partner in the Collaborative Leadership Center at Sugar Lake Lodge. Consider building LiftingUp Leadership concepts into your next corporate retreat or attend one of the powerful LiftingUp Leadership events offered throughout the year.

The first LiftingUp Leadership retreat will be offered to women leaders May 14-16 and limited to 20 attendees.  May 14-16, 2014


“LiftingUp™ Leadership Retreat – a new heart and mind shift for women leaders in business”

Be a part of a very special event where up to twenty women leaders will gather for a transformative retreat. Meaningful Connections will host this gathering at the Collaborative Leadership Center at Sugar Lake Lodge. This is an empowering and transformative retreat set in nature for women leaders seeking a more profound approach to leadership

Each day will feature new learnings and concepts around LiftingUp Leadership, a new approach to business and personal success. You will experience a perfect balance between teachings that will transform what you think, believe and feel about leading in today’s business environment and time to reflect and ponder the future in pristine nature.

What you will learn and experience:

 Intentional Impact – how you lead has a ripple impact that extends far beyond your business.  Learn about the power of your personal brand and how to be more intentional in your impact in lifting people up and enabling success How to Leverage the New World of Work – what you need to know about attracting, engaging and retaining high performers in today’s market

  • How to Create a Culture of Connection from the inside out and create more business as a result – learn how online tools and personal interaction contribute to building brands, meaningful connections and business 24/7
  • Experience a ground-breaking approach to future mapping, created by futurist Masanori Kanda

Investment:  $1,399 includes private room, meals and all retreat materials.  Space is limited to 20 so register early.

Presented by Kathleen Crandall, Anne Pryor and Rise Kasmirski co-creators of Meaningful Connections

For more information or to register, please contact Kathleen Crandall at



Jacquie Berglund CEO Finnegans Inc. Keynote at The Stir Women’s Foundation of Minnesota

It was an enriching week for the Meaningful Connections team. Kathleen, Anne and I had the opportunity to present at and hear two magnificently authentic and unforgettable key note speakers at two Twin Cities events. These are speakers that you want as friends once you’ve heard them. Speakers that you will secretly commit to supporting and spreading their good name every chance you get. These are speakers with the “Coolness Factor”.

At the annual Dakota County Chamber of Commerce Women’s Conference, where we presented strategies for networking and personal branding for multitudes of women entrepreneurs and leaders, we heard the effervescent and totally authentic key note speaker (aka Exceptional Executive) Jennifer “JJ” Schaidler. Her style was easy, engaging, backyard BBQ conversation – packed with warmth and humor.  In this style she imparted her priceless wisdom on Maximizing Your Career Path, gained from years of experience as a senior female leader in the executive suite.

JJ instantly won over the hearts and minds of the audience as she told one tale after another of the ups and downs of her career….the importance of taking risks, treating her employees as co-workers, embracing new opportunities…. all for the benefit of our professional growth. One might say that JJ’s personal brand was alive and well throughout her address – and because of that, she won us over.

Later that day we found ourselves enraptured by Jacquie Berglund, a CNN Leader with a Heart, and key note speaker at The Stir (an annual fundraising event for the Women’s Foundation of Minnesota).  From the moment Jacquie graced the stage, her passion and commitment to her lifelong mission of giving back captured and held the attention of an audience of 1200 throughout her presentation. One cannot fabricate that level of excitement and engagement without being authentic and real. Everything about the glint in her eyes as she spoke, her willingness to mix in the bumps with the triumphs, her gracious acknowledgement of all who helped her on her path, made us want to leap up and pitch in to support her mission.

So what is the Coolness Factor and when does it show up in your life?

  • It’s when you know yourself well enough to not want to fake it for the crowd
  • When you’re willing to show up 100% yourself for the sake of your message and your audience
  • When you stand so strong in whom you are that you face your fear, and the audience, with all you’ve got.

We are all about authenticity at Meaningful Connections. We can help you uncover your powerful personal brand and build meaningful connections to attract other like-minded, authentic people.

The Art of Living in Brand by Kathleen Crandall, Personal Brand Strategist

I’ve spent most of my 30-year career managing and building brands.  I’ve had the honor of working with some of the most recognized and respected corporate, service and product brands on the market. In all of my experience working with brands, I was, and continue to be, most intrigued by people and the fact that they, too, have a brand.

Every person walking this planet has a brand whether they are aware of it or not. And that brand has a voice. Our brand voice is communicating an expectation of what it might be like to know us or work with us.  Our brand communicates, “Trust me” or “I am reliable” or “I am accomplished and professional and will take great care of your child / project / team.”

Our brand comes to life in every way we show up from what we wear (our brand image), what we communicate verbally and non-verbally (our brand voice), and in the experience of knowing us or working with us (the brand experience).

Most people aren’t aware that they have a brand let alone what it is. The prevalence of social media makes every person a global brand. What you post and how often says volumes about you and goes far beyond your small group of online “friends.” Every tweet and every Facebook or LinkedIn post is an opportunity to reinforce your brand or cause confusion. Every time you send an email (and how you sign that email), gives you a chance to build your brand. The way you treat a waiter or whether you deliver your work on time is your brand coming to life in an experience.

The most simple way to understand your brand is to ask yourself, “What am I known for?” and, more importantly, “What happens because of me and my impact on people?”

My brand is best captured in a quote by Alexandra Stoddard and I have this built into my email signature.  “Slow down, calm down, don’t worry, don’t hurry.  Trust the process.”  Every time I send or respond to an email, my brand is building. My “style” is calm and reassuring.  I deliver on my promise to “bring personal brands to life,” with a thoughtful process that gently guides people through phases of discovery and articulation of their brand for job search, to raise their visibility in their business and to help them get what they desire. I am reassuring as I inspire and motivate people to do their work. I help people bring their personal brand- to life authentically and consistently and with confidence.

In my role as a personal brand expert, with Meaningful Connections I am known for helping people understand their impact on people and to bring it to life consistently through their image, their brand voice and the experience of knowing them or working with them.

So, what happens because of you?

Are You Out of Career Alignment?


By Risё Kasmirski

A year ago I had an embarrassing little fall on a slippery street as I was heading to my car. My left foot bent sideways as I headed down, and both legs tightened to lessen the impact. I pulled myself up, brushed myself off, and hobbled on my way, assuring myself that it would be just a matter of time before aching muscles and bruises healed and I was my old self again.

Flash forward a month or two and I am limping a bit. I am assuming that I am in the healing process and that it is just taking time. Several more months go by and friends and strangers are pointing out to me that they see I am limping and look in pain. I want to scream at them “don’t you think I know???…It’s nothing!”

Finally I begin doubting that I will ever have 100% mobility again. I am frustrated, stressed, feeling old, in pain, and beating myself up for being unable to heal myself. I surrender to a visit to a physical therapist – which I have avoided out of stubbornness and a belief that I know what’s wrong and can heal myself.

Imagine my joy to discover that my hip has been slightly out of alignment for this past year and my body has tried to make continuous adjustments to no avail.  After some helpful adjustments I am alive again! I stand tall with no limp, no strain, and I feel whole and energized. I am in alignment and there is truly no better place to be.

How is your career going? Is your work in alignment with your inner values, beliefs, and you authentic self? You will know you are in career alignment if your work brings you fulfillment and joy. When you are not aligned with your work, your life feels difficult and stress and frustration may be a daily occurrence.

Perhaps you’ve taken a career fall somewhere along the way. Maybe others are noticing that you seem out of alignment, while you are just trying to make due each day. When you are ready, you can turn that around…put your career back on track.

  • You start with self-reflection – getting clear and focused on who you are and where you are headed.
  • Then you take a deep dive into discovering your uniqueness – your personal brand – and how your brand impacts everything you do in work and life.
  • And finally, you bring that brand message to the world through your communications, connections, and online visibility, to attract the work that is right for you to do your highest good.

Here’s to career alignment!