by Risё Kasmirski

If I could sum up the collective exasperated sigh of everyone working on creating their LinkedIn profile these days, it would be…. “Why do I have to do this Again???”

Things have changed in the past few years. Have you noticed? Today we effortlessly create and build business and social relationships around the world with a few clicks of the keyboard, or mobile device, and an intention to make a connection.

Many of us have hundreds, even thousands, of connections through LinkedIn, Facebook, Twitter, and other social media avenues. Yet, exactly how meaningful are these connections? How are we contributing to this network we’re creating?

How are we showing up authentically to build relationships that bring us the results we desire and allow us to assist others in getting what they desire?

At Meaningful Connections, we are changing the way in which individuals and organizations build and maintain valuable relationships for career and business success. Our 3 step approach is simple, yet profound – and a very new way of doing business.

1. Clarity and Focus – Clarity requires taking a deep dive inward to get very clear on who we are as our most authentic selves, what we desire, with whom and how we want to connect. Without clarity, it’s nearly impossible to create compelling and consistent messages for the outer world that builds our reputation and helps us make important connections.

2. Personal Branding – Everyone has a personal brand that is unique to themselves, whether they are aware of their brand or not. Personal branding contains elements of self-awareness as well as how we are perceived by others. It is the key to showing up authentically in all of our interactions and for building and managing our reputation. Strong and consistent personal brands attract others for career and business opportunities.

3. Online Visibility Strategy – Meaningful connections happen when we are clear on who we are and what we desire, and bring our personal brand out in the world through all of the many avenues in which we now connect.

In this highly interactive world, how and where we show up online are important ingredients for career and business success. A solid social connection strategy keeps us on top of the latest ways to reach our intended audience and invites meaningful connections that cultivate results.

How self-aware are you? Do you know what you desire, and how you want to interact with the world?

Are you aware of your personal brand? Do you know how to convey a consistent brand message to enhance your reputation? Do you have a social media strategy that attracts the kinds of meaningful connections that you desire?

Meaningful Connections strategists Rise Kasmirski, Kathleen Crandall and Anne Pryor can help you with any or all parts of this newly integrated approach.