Ed Lockard Head Golf Pro General Manager Owner Sanibel Island Golf Club

Spring Break on Sanibel Island was wonderful. An afternoon of golf turned into a new client and a new marketing channel.

After playing golf at the newly updated Sanibel Island Golf Club I stopped into the club house to shop. When I meet someone for the first time while I’m on vacation I usually start a conversation with a question – “where are you from?”

The Golf Pro behind the counter said that he grew up in Indiana. Ed Lockard introduced himself as the new owner of the rebranded Sanibel Island Golf Club. I was curious about him and his venture and asked more questions.

Ed shared that after being a Head Golf Pro for more than 25 years on Captiva Island and in the Fort Myers area, he and his Head Golf Pro colleague, Drew Donnelly, purchased the former Beachview Golf Course and Tennis Club on Sanibel Island and rebranded it in 2013.

I introduced myself as a connection coach who advises my clients to Look Good and Be Found for meaningful and profitable business connections online. As a Certified Online Brand Strategist and LinkedIn Specialist, coaching and advising small business owners, I asked Ed how business was going and if he had a LinkedIn account. He said that he had heard of LinkedIn but didn’t have an account and didn’t understand the value.

Within seconds he invited me to sit at his computer and show him how LinkedIn worked. I began building his LinkedIn profile and started a Company Page. Ed was thrilled.

I showed him how to search and connect with old friends, clients and vendors. I shared how he could promote his services and connect with meeting and event planners to increase his corporate golf, tennis and catering event services, and how to increase his brand online in addition to adding media to his profile. In 10 minutes he was looking good and being found.

I was quickly reminded why I did what I did. I love to activate people to do their highest good, to facilitate meaningful connections and lift up people.

It’s very simple when you do what you love. Here are my reminders to help you makemeaningful connections:

  • Be Curious
  • Be Kind
  • Be Interested
  • Be Loving
  • Be Authentic
  • Be Generous
  • Be Helpful
  • Be Positive
  • Be Happy

It was fun to help Ed and Drew, to make new friends, which turned into clients, and even a new business channel opportunity that I had not even considered.

How would you like to travel around the country playing golf and helping course owners, Pros and management companies build their online visibility on LinkedIn? Maybe Hawaii next?

Please check out Sanibel Island Golf Club and connect with Ed Lockard and Drew Donnelly. Maybe even hold your next corporate sales golf outing or event with them. When you do, tell them Anne Pryor says hi!

How do you know if you have the right skills for that new position? LinkedIn Skills and Groups helped my client change career paths and get a perfect job! 

The big idea is that LinkedIn is creating an ‘economic grid’; gathering data to make it easy to help connect people with the right skills with the right job openings.

Let me share a quick story how my client used my strategic approach: Look Good, Be Found, Make Meaningful Connections, to change careers, secure new skills and get her idea job.

PROBLEM: My client wanted to transition from a pharmaceutical sales representative position to a project management position in healthcare.

APPROACH: Create a strategy to reach hiring managers, find out the issues that were having, find and be retrained on the right skills, showcase my client’s ability to solve the problem ; show the hiring manager that she could do it now, and the way the hiring manager wanted.


1)      Search Project Managers in Healthcare.  Check out their Skills.  Make a list of those skills.  Hold ‘advice sharing / informational interviews with those people.

2)      Research Alumni (Network, Find Alumni)

3)      Click on the Program and Project Management skill; see the companies where most of the Alumni with that job work. Put those companies on target list. Set up informational meetings.

4)      Click the arrow on the top right and see what skills those employees hold.

Once my client saw the skills she needed, she asked her Dislocated Worker Counselor if there was funding to allow her to secure those skills and complete her PMP certification.  Funding was approved. After completing her certification we launched our Group Marketing Communication strategy for her to Look Good.

5)      She joined Groups where the hiring managers and recruiters were participating. She found connections to connect with and keywords to add to her profile, Summary, Interests, Projects and Current ‘placeholder’ position.

GROUP MARCOMM STRATEGY:  We developed a series of targeted questions to uncover problems that these hiring managers were facing.  One question she posted in a Group Discussion:  “What 3 initiatives do you have to implement to comply with the new Affordable Healthcare Act by January 2014?”

6)      Hiring managers began sharing their issues, problems and concerns.  My client asked additional follow up questions. She then Replied Privately to some of the responders and held deeper dialog.

7)      From the learnings, she edited her Summary and included Projects that she could assist with; based on the projects she learned needed help from the Discussions.

GREAT RESULT: My client is now working in a medical manufacturing company where the hiring manager found her in a Group.  She is thrilled.

NEW: Recently, LinkedIn added a new feature to the Jobs area called Insights.  For paid Job Seeker Members, when applying for a position on LinkedIn, the candidate can see how many people have applied for that job, where you would stack up, what skills are most important and what skills you have along with additional insights.

What do you desire?  Anything is possible.  Begin using LinkedIn strategically to get to that perfect job and make meaningful connections.

If you would like to learn more about how Anne Pryor, Kathleen Crandall or Rise Kasmirski please visit our website at

Wishing you great success, my friends, Anne Pryor

“If you want to have an impact on business, you must have an impact on people.” Kathleen Crandall

There is an abundance of information and studies that suggest business grows when people feel valued and engaged in the workplace. The best leaders who generate the most successful outcomes know that how they lead, motivate and engage people is the secret to success. Some lean in, some enable greatness, and others rely on team building and empowerment to move the dial. In every case, it is a focus on people that makes a difference.

Consider the impact of intentionally “lifting up” others as a collaborative mindset. As humans we understand the concept of a clan and the need to help each other achieve and accomplish goals. It requires empathy, kindness, acknowledgement, resources, teamwork and the ability to provide encouragement in words and actions. It requires that leaders have a vision and communicate it well and often to everyone in the organization.

At Meaningful Connections, we have designed a new model called LiftingUp™ Leadership, a term inspired by Anne Pryor. “This is a new mindset that engages the heart and the mind in how we work together more effectively”, said Anne Pryor. “It requires trust and a selfless commitment to others. And, when people work together with the intention to help each other and provide unconditional support and Lovitude® (love and gratitude) to reach a goal, it begets more of the same. It becomes contagious, and leads to results that exceed our highest expectations”, Pryor explained.

Research shows that business grows when people feel significant, passionate, confident, motivated, and even inspired to produce more and with better results. Cultures of contribution and accountability are built and succeed when people feel valued, recognized and invested in the vision of their leader. And leaders who understand this concept are seeing significant change and positive results and happy employees.

Leaders who “Lift Up” others embrace compassion, empathy, generosity and unconditional support of others without judgment.  They understand their impact on others and use it for the good of relationships and the organization. This starts with self-awareness, having clarity around their individual impact, (what many are now calling personal brand), and engaging with others with positive intention. It grows and builds when people connect in a more significant way online and off.

Today that means blending human one-to-one interactions with electronic and online communications to create and build meaningful connections. “The new world of work will not look like that of the past.  The trend in the future is intrapreneurialism and the place and space to enable that. Leaders of businesses large and small will succeed when they embrace and prepare for this new work environment and invest in people,” said Rise Kasmirski.

Learn more about LiftingUp Leadership with Meaningful Connections, a partner in the Collaborative Leadership Center at Sugar Lake Lodge. Consider building LiftingUp Leadership concepts into your next corporate retreat or attend one of the powerful LiftingUp Leadership events offered throughout the year.

The first LiftingUp Leadership retreat will be offered to women leaders May 14-16 and limited to 20 attendees.  May 14-16, 2014


“LiftingUp™ Leadership Retreat – a new heart and mind shift for women leaders in business”

Be a part of a very special event where up to twenty women leaders will gather for a transformative retreat. Meaningful Connections will host this gathering at the Collaborative Leadership Center at Sugar Lake Lodge. This is an empowering and transformative retreat set in nature for women leaders seeking a more profound approach to leadership

Each day will feature new learnings and concepts around LiftingUp Leadership, a new approach to business and personal success. You will experience a perfect balance between teachings that will transform what you think, believe and feel about leading in today’s business environment and time to reflect and ponder the future in pristine nature.

What you will learn and experience:

 Intentional Impact – how you lead has a ripple impact that extends far beyond your business.  Learn about the power of your personal brand and how to be more intentional in your impact in lifting people up and enabling success How to Leverage the New World of Work – what you need to know about attracting, engaging and retaining high performers in today’s market

  • How to Create a Culture of Connection from the inside out and create more business as a result – learn how online tools and personal interaction contribute to building brands, meaningful connections and business 24/7
  • Experience a ground-breaking approach to future mapping, created by futurist Masanori Kanda

Investment:  $1,399 includes private room, meals and all retreat materials.  Space is limited to 20 so register early.

Presented by Kathleen Crandall, Anne Pryor and Rise Kasmirski co-creators of Meaningful Connections

For more information or to register, please contact Kathleen Crandall at [email protected]

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by Anne Pryor:

I had the privilege of spending time with Don Miguel Ruiz, author of The Four Agreements and his son Jose at the Omega Institute at Blue Spirit in Nosara Costa Rica.

My intention on this eight day retreat was to get in touch with my soul; to find what makes me happy and to activate that place inside of me.  Do you know what I mean?  I’d lost touch with who I am, what I am doing ‘here’ and what makes me happy.  My work is to help others to awaken to do their greatest good and I wanted to reawaken that in me.

For the first four days I was on my self-imposed silent retreat.  The other 19 group members, none of whom I knew, I’m sure thought that I was a bit strange.  I ate by myself, spent time on the peaceful ocean painting alone and spent time in contemplative meditation by the koi pond overlooking the ocean.

I also practiced a daily ritual of gratitude.  I had read The Magic by Rhonda Byrne (author of The Secret) on the airplane, and I was practicing the daily gratitude rituals.

The agenda each day was consistent, starting at 6:00 am with yoga, 7:30 breakfast, 9-11:00 lecture and experiences with Don Miguel and Jose, 12 pm lunch, 1-4 quiet time, 4-6 lecture, 6 pm dinner, evening free.

After two days I slowed down almost to a stop.  I began to notice.  To really notice the beauty around me.  I saw the big spiders spinning beautiful webs in 3D.  I realized that the spiders were not concerned about getting enough food, or losing their homes.  They built high and low.  Their webs were masterpieces.

Each day the howler monkeys would wake me at 4:00 am. They would climb through the trees with their infants and family in tow.  I would go to the ocean and watch the sun rise.  What a magnificent masterpiece.

On the beach when the tide would go out the crabs would have to rebuild their homes.  With the flick of their ‘feet’ they would create amazing masterpieces in the sand.

One day sitting by the koi pond I was saying thank you to the butterflies, hummingbirds and dragon flies for their beauty and freedom and a morpho / blue butterfly flew around and around me and asked me to play and to dance.  What a beautiful masterpiece she was.

Then suddenly something in me changed. In my silence, my observations, my gratitude, my connection with nature, from the lessons of the teachers and by being nourished by the wonderful and healthy food, I JUST STOPPED.

I stopped worrying, stopped thinking, stopped ruminating  and stopped defending.  I begin to smile, laugh, play, dream,  and feel an awe-filled oneness.  I felt this amazing unconditional love from everything around me and for everything around me.  I felt one with all of these masterpieces.  I realized that I AM a masterpiece.

Once you have an experience like this there is no going back.  Have you ever had an experience like I described?

Here are some of the profound questions that Miguel and Jose asked us to contemplate.  I will ask them for you to get quiet with:

  • What are you afraid of?
  • What is uninspiring you?
  • What lies are you telling yourself?
  • What is the truth?
  • What tantrums are you still throwing?
  • Have you forgiven yourself?
  • Who do you need to forgive?
  • Where is pride getting in your way?
  • When have you received unconditional love?
  • When do you give unconditional love?
  • What kind of messages do you give yourself?
  • What kind of messages do you give others?
  • What legacy do you want to keep alive?
  • Are you ready to love yourself?
  • Can you be comfortable in discomfort?
  • What ripples do you want to share? Are they positive or negative?
  • Are you talking from your heart?
  • Are you disrespecting yourself?
  • Are you letting others disrespect you?
  • What is your intention?
  • What is your intent?
  • Have any of your dreams come to an end?
  • Have you shed a skin that you are still carrying around? (a snake does not carry shed skin)
  • What imagination are you ready to make real?
  • Are you doing what makes you happy?
  • Are you grateful and living it?

Below are the Four Agreements (and The Fifth Agreement)

  1. Be Impeccable with your Word.  Speak with integrity. Say only what you mean. Avoid using the Word to speak against yourself or to gossip about others. Use the power of your Word in the direction of truth and love.
  2. Don’t Take Anything Personally.  Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.
  3. Don’t Make Assumptions.  Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life.
  4. Always Do Your Best.  Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best and you will avoid self-judgment, self-abuse, and regret.
  5. Be Skeptical, But Learn to Listen.  Become aware of the kind of message that we are delivering in this world. Don Miguel Ruiz asks this question: What kind of messenger are you? This is not a judgment. It’s just a little doubt for your mind, but it’s a big step into awareness. If you understand the question, then just this little doubt can change your whole life.

As we begin 2014, may I invite you to embrace one of these Agreements and do your best to practice it.  If you would like a Guide to coach you to see the Masterpiece that you are, perhaps Kathleen, Risё or I can help you to make that meaningful connection – with yourself, then with others, then the with Universe.

In Lovitude,

Anne Pryor

My friend Andrew Ronningen, a retained executive recruiter and partner with a great guy, Doug Franchot, of Frachot Associates, met me for a meaningful connection lunch last week. I asked Andrew if he would share tips on how executive job seeker candidates can help recruiters be successful. He was thoughtful in his answers.  See if you are doing these things on your LinkedIn profile:

1) KEYWORDS, keywords, keywords – recruiters search for keywords from the job descriptions.  Be sure that your LinkedIn profile is updated with keywords for the positions that you are targeting. TIP: Update keywords in your Interest area each Sunday.  I do and I come up higher in searches.

2) Add SKILLS – include technical skills that are listed on job descriptions. TIP: Add up to 50 skills.  Recruiters with premium service get the top 24 LinkedIn profiles with top keywords skills searched pushed to them.

3) Ensure that the INDUSTRIES that you have experience in are listed in the profile. TIP: Change your Industry targeted each week.  You’ll come up in different searches.

4) Add the ZIP CODE, city and state where you choose to live.  Andrew said that he often starts a search within 25 miles of the zip code of the job he’s targeting. TIP:  Change your zip code each weekend if you’re targeting different locations.

5) Add COLLEGES and HIGH SCHOOLS – Andrew often searches for colleges and high schools as many executives are interested in returning back to their hometown areas. TIP: If you don’t choose to add your high school to your education then put it in the Interest area or under awards, if you have them.

6) Add AFFINITIES to your profile – Andrew often searches for an executive candidate that my like to return back to their home community.  An affinity might be the name of a MLB, NFL, National Football, or other college or high school team, leadership style, fraternities, sororities, associations or groups. TIP: You can add this to the Volunteer, Associations, Causes, Organizations or Interest areas and it will be picked up in search.

7) Get RECOMMENDATIONS – a LinkedIn recommendation can show characteristics not called out in the job descriptions.  These can justify or solidify a candidate. TIP: Recruiters do look for back scratching (you give and they give you one).  The first sentence of a recommendation is important.

8) Add MEDIA RICH FORMAT – recruiters like to see examples of candidate’s work. Andrew likes to see thought process.  Often they can see the strategy and tactical skills with examples like reports, PowerPoint documents and whitepapers. TIP:  If you don’t have such documents recreate a PowerPoint presentation to show process, strategy and thought leadership.

9) Number of CONNECTIONS matter – get more than 500+ connections.  This ensures that if you’re in a sales role that you can hit the ground running. TIP: Be sure your connections are people you know, like and trust that know, like and trust you.  Make sure the connections are in the Hubs that you are targeting.

10)  Add GROUPS – recruiters join and leave Groups based on their targeted search.  It’s important to participate in Discussions, recruiters take note of people starting and commenting in Discussions. TIP:  Ask a smart, insightful question in a Group.  When answering, be resourceful and add value.

11)  Use INMAIL – Andrew uses InMail to connect with potential candidates.  Check LinkedIn and respond via InMail quickly. TIP: If you do not respond within three days the InMails are returned to the recruiters.

12)  PERSONALIZE INVITATIONS – Always personalize your invitation to a recruiter.  Mention someone that you know in common or why you choose to connect. TIP: Don’t click the blue circle with the + sign or connect through a mobile app as these tools don’t allow for a personalized message.

13)  BE OPEN TO LISTEN – If you receive a call or email from a recruiter,  be open and listen to the opportunity. TIP: Even when you are not in search be courteous and reply to the recruiter.  You never know when you will need their help.  Recruiters remember people who help them.

14)  Add a CURRENT position – even if you are not working have a title and industry in the Current position.  This way you will come up in searches.  TIP: Also add your Board Positions, Associations and consulting opportunities if you have had them. Recruiters want to know what you’ve been doing.

15) Add a GREAT PHOTO: LinkedIn statistics show that you are 7 times more likely to be clicked on if you have a professional picture.  TIP: Andrew suggests that executives should dress as professionally as possible for the photograph.  A Shirt and tie and suit is always appropriate.


16) Remove the words RESPONSIBLE FOR – recruiters are interested in quantifiable and measurable results, not just responsibilities.   TIP: in the Experience area under description be sure to add your key accomplishments and measurable results.

I am proud to say that Andrew and I were colleagues at Carlson Marketing Group where he was a successful executive and general manager.  Everyone loved working with Andrew – from colleagues to clients.  He always had a unique approach – he listened, asked great questioned, cared and thoughtfully created solutions that client’s loved – and he and Doug have taken that approach at their firm – a partnership based approach between employer and employee.

Andrew said that he always looks in his resume database first.  He invites you to send your resume to him at Frachot Associates. If you do, BE HELPFUL, if you are contacted by a recruiter and you are not the perfect candidate suggest other people in your network. TIP: Connect with recruiters on LinkedIn and keep your Connections open, when in job search.

Good luck to you, my friends,

Anne Pryor