Depiction of Wolves in New Fortnite Release is Inaccurate, Irresponsible, and Could Have Lasting Consequences

Feb 7, 2020


Welcome to Meaningful Connections Brand Consulting, your trusted source for insights and analysis in the field of business and consumer services. In this article, we delve into the discussion surrounding the depiction of wolves in the new Fortnite release. We analyze why this portrayal may be inaccurate and irresponsible, highlighting the potential lasting consequences it could have in both the gaming and real-world contexts.

The Impact of Video Games on Perception

Video games have become an integral part of modern culture, with millions of players engaging in immersive experiences daily. While gaming provides entertainment and escapism, it is crucial that developers and publishers take responsibility for the messages conveyed through their games. The depiction of animals, such as wolves, can shape players' perceptions and understanding of these creatures and may have real-life implications.

Inaccuracy in the New Fortnite Release

The new Fortnite release introduces a portrayal of wolves that raises concerns regarding accuracy. Wolves are pack animals known for their social structures and cooperative nature. However, the game's depiction of wolves as aggressive and lone hunters misrepresents these fascinating creatures. Such inaccuracies may reinforce negative stereotypes and perpetuate misconceptions about wolves in the minds of players.

The Responsibility of Game Developers

As game developers, it is essential to recognize the influence our creations can have on society. By depicting wolves inaccurately, game developers risk spreading misinformation and reinforcing negative attitudes towards these animals. This responsibility extends to promoting conservation efforts and fostering a deeper appreciation and understanding of wildlife. Let us not forget the potential impact games can have on shaping the perceptions and even behaviors of players.

Potential Consequences of Inaccurate Depictions

The inaccurate depiction of wolves in the new Fortnite release could lead to several negative consequences. First, it may contribute to the vilification of wolves in popular culture, perpetuating fear and misinformation. This, in turn, may hinder conservation efforts aimed at protecting these magnificent creatures and their ecosystems.

Additionally, the inaccurate portrayal of wolves as solitary hunters may impact the way players treat wolves in the game. This may lead to increased aggression towards virtual wolves or even influence players' attitudes towards wolves in the real world. It is important to recognize the interconnectedness of the virtual and the physical realms, as actions in games can have unintended consequences on players' thoughts, actions, and beliefs.

A Call for Responsible Depiction and Representation

We urge game developers to prioritize responsible depiction and representation of animals in their creations. By accurately portraying wolves and other wildlife, we create opportunities to educate and inspire players while fostering a sense of respect and awe for the natural world. This can be achieved through collaborations with experts and organizations dedicated to wildlife conservation and ethology.


The depiction of wolves in the new Fortnite release raises important concerns. By recognizing the potential consequences of inaccuracies and taking responsibility for the messages conveyed in games, we have an opportunity to create meaningful change. At Meaningful Connections Brand Consulting, we continue to advocate for responsible gaming practices and strive to connect businesses and consumers through our consulting and analytical services.